Edward Lynn Edward Lynn

A Wake-Up Call Tech Hiring Managers Can’t Ignore

International Women’s Day isn’t just about recognition—it’s about action. And when it comes to tech, the gender gap isn’t closing fast enough. So we asked RYA: How can we make the absence of women in technology impossible to ignore?

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Edward Lynn Edward Lynn

A Game-Changing Idea for The Big Game

Super Bowl weekend isn’t just about touchdowns and halftime shows. It’s about influence. It’s about attention. So what if we could use that spotlight for good? Specifically, to support the ACLU. We used RYA, our Creative AI platform to explore what they could do proactively.

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Leslie Walsh Leslie Walsh

Elfspiration: Last-Minute Ideas to Keep the Magic Alive

Christmas is almost here! The kids are thrilled, you’re exhausted, and your Elf is probably one candy cane away from handing in its resignation. If the nightly scramble for creative Elf ideas has you Googling in a panic, don’t worry—you can just #AskRYA for help.

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Edward Lynn Edward Lynn

A Holiday Gift Guide for the Gift-Giver in Your Life

If you haven’t made your shopping list and checked it twice for Black Friday and Cyber Monday, you’re probably not the holiday shopper in your family. We’re not judging, but we are reminding you that shopper probably deserves a gift or two they didn’t purchase for themselves. We wanted to see what popped with people who were passionate about shopping, so we thought we’d #AskRya what else they were passionate about and created the gift guide below.


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Edward Lynn Edward Lynn

Common Ground to Give Thanks For: Thanksgiving Conversation Topics Democrats & Republicans Can Agree On

Face-to-Facebook can be hard enough when family members have differing politics. Face-to-face at Thanksgiving? That’s a whole other challenge. Using RYA™ data, we’ve come up with some relatively safe conversation topics you can use while gathered around the turkey (which incidentally isn’t one of those topics…Democrats are 11% more likely and Republicans are 9% less likely to be vegetarians).

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Edward Lynn Edward Lynn

Unplugged: Daylight Savings Reminders for the Tech-Averse

This weekend we turn back the clocks—or rather, for most of us our clocks turn themselves back. But for people who don’t use their phones as their main timepiece, it can be easy to forget to turn their clocks back. So we thought we would #AskRYA for creative ways to remind technology-hating Americans to turn their clocks back.

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Edward Lynn Edward Lynn

Love at First Fright

It’s Spooky Season—the most wonderful time of the year for Horror fans. But what good is being terrified if you have no one to share it with? We decided to #AskRYA how to get single Horror fans who are afraid of dating apps to attend a singles event. RYA’s responses were so good, it’s scary.

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Edward Lynn Edward Lynn

How to Make Losing a Little Less Sore

While RYA has many features, predicting election winners isn’t one of them. What we do know, is following any election, there are winners and there are losers. And since losing is never easy, we decided to #askRYA what things each party enjoys so we could help make losing a little less sore.

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Edward Lynn Edward Lynn

The Passions That Shape Our Teachers

We’ve all had that one teacher who left a lasting mark on our lives. But how often do we pause to ask—what do teachers love outside of teaching? Beyond the lesson plans and grading, teachers have passions of their own - so we #askedRYA what are teachers passionate about beyond the classroom?

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Leslie Walsh Leslie Walsh

Turning Passions Into Action: RYA’s Voter Registration Ideas

With voter registration deadlines approaching, inspiring unregistered voters to take action is crucial. Using AI-powered insights, RYA identified key passions of unregistered voters, such as tattoos, pets, food trucks, and theme parks, and generated creative ideas to engage them.

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Edward Lynn Edward Lynn

The Influencer Effect: Who's Watching and What Else Do They Love?

In today’s digital landscape, influencer culture has become a powerful force, shaping trends, inspiring purchases, and driving conversations across a range of topics. But who exactly is consuming this content, and what else do they care about? We asked RYA to find out.

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Edward Lynn Edward Lynn

Draft like a girl

Fantasy sports are no longer just for the boys. If fantasy leagues want to capitalize on women’s growing excitement and participation, they should look at other interests that they have, aside from fantasy sports. So we asked RYA: What else are Female Fantasy Sports Fans passionate about?

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Edward Lynn Edward Lynn

As American as Apple Pie…Pets…and Roadtrips?

It’s no secret US politics have been pretty polarizing these last few elections. We thought we’d take a different approach—looking for common ground between Democrats, Republicans, and Independents.

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Edward Lynn Edward Lynn

Go For Olympic Pin-Trading Gold

Olympic pin trading can get as competitive as the games themselves. The cooler your starting pins, the more leverage you’ll have for trades. So how do you make your pins stick out to other Olympic fans? RYA can tell you.

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Edward Lynn Edward Lynn

Prime Day Predictions

RYA™ has the inside scoop on what shoppers at every age will be adding to their cart today. The data reveals what consumers are interested in as well as what they are more likely to be passionate about than anyone else.

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Leslie Walsh Leslie Walsh

Game On: Unveiling Gamer Passions

Though often overshadowed by Independence Day celebrations, July 8th is National Video Game Day. With RYA genres that include Card/Table Games, Battle Royale Games, Casual/Mobile Games, Fighting Games, First-Person Shooter, Lawn Games, Real-Time Strategy Games, Role Player, Simulation Games, and even Game Shows, we thought this was the perfect occasion to do a deeper dive into gamers.

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Edward Lynn Edward Lynn

Build the Perfect BBQ

There’s no better way to spend a summertime afternoon than a barbeque. Though it’s a pastime enjoyed by every generation, like everything else, their ideas of how to make it [perfect] don’t always align. RYA™ uses data to reveal specific interests and insights across ages to better understand how they prefer to party.

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Edward Lynn Edward Lynn

Win a Tony in 2030

Unless you were nominated for a 2024 Tony Award, the door has closed for your opportunity to win one. But if you get started writing your magnum opus today, you still have a chance for 2030. To give you a headstart (and some insight into the recipe for an award-winning musical), we’ve asked RYA to tell us about the passions of musical theater fans…besides musical theater, of course.

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