Face-to-Facebook can be hard enough when family members have differing politics. Face-to-face at Thanksgiving? That’s a whole other challenge. Using RYA™ data, we’ve come up with some relatively safe conversation topics you can use while gathered around the turkey (which incidentally isn’t one of those topics…Democrats are 11% more likely and Republicans are 9% less likely to be vegetarians).

This weekend we turn back the clocks—or rather, for most of us our clocks turn themselves back. But for people who don’t use their phones as their main timepiece, it can be easy to forget to turn their clocks back. So we thought we would #AskRYA for creative ways to remind technology-hating Americans to turn their clocks back.

It’s Spooky Season—the most wonderful time of the year for Horror fans. But what good is being terrified if you have no one to share it with? We decided to #AskRYA how to get single Horror fans who are afraid of dating apps to attend a singles event. RYA’s responses were so good, it’s scary.

While RYA has many features, predicting election winners isn’t one of them. What we do know, is following any election, there are winners and there are losers. And since losing is never easy, we decided to #askRYA what things each party enjoys so we could help make losing a little less sore.

We’ve all had that one teacher who left a lasting mark on our lives. But how often do we pause to ask—what do teachers love outside of teaching? Beyond the lesson plans and grading, teachers have passions of their own - so we #askedRYA what are teachers passionate about beyond the classroom?

Are people who love vegetarian and vegan food that different from those who don’t? In celebration of National Vegetarian Day, we #askedRYA to compare these two audiences and what we found may surprise you!

With voter registration deadlines approaching, inspiring unregistered voters to take action is crucial. Using AI-powered insights, RYA identified key passions of unregistered voters, such as tattoos, pets, food trucks, and theme parks, and generated creative ideas to engage them.

In today’s digital landscape, influencer culture has become a powerful force, shaping trends, inspiring purchases, and driving conversations across a range of topics. But who exactly is consuming this content, and what else do they care about? We asked RYA to find out.

Fantasy sports are no longer just for the boys. If fantasy leagues want to capitalize on women’s growing excitement and participation, they should look at other interests that they have, aside from fantasy sports. So we asked RYA: What else are Female Fantasy Sports Fans passionate about?

It’s no secret US politics have been pretty polarizing these last few elections. We thought we’d take a different approach—looking for common ground between Democrats, Republicans, and Independents.

With the Paris Olympic games upon us, we asked RYA™ what Americans are most likely to tune into based on the sports they are most passionate about. The results may surprise you.

Olympic pin trading can get as competitive as the games themselves. The cooler your starting pins, the more leverage you’ll have for trades. So how do you make your pins stick out to other Olympic fans? RYA can tell you.

RYA™ has the inside scoop on what shoppers at every age will be adding to their cart today. The data reveals what consumers are interested in as well as what they are more likely to be passionate about than anyone else.

Though often overshadowed by Independence Day celebrations, July 8th is National Video Game Day. With RYA genres that include Card/Table Games, Battle Royale Games, Casual/Mobile Games, Fighting Games, First-Person Shooter, Lawn Games, Real-Time Strategy Games, Role Player, Simulation Games, and even Game Shows, we thought this was the perfect occasion to do a deeper dive into gamers.

There’s no better way to spend a summertime afternoon than a barbeque. Though it’s a pastime enjoyed by every generation, like everything else, their ideas of how to make it [perfect] don’t always align. RYA™ uses data to reveal specific interests and insights across ages to better understand how they prefer to party.

Unless you were nominated for a 2024 Tony Award, the door has closed for your opportunity to win one. But if you get started writing your magnum opus today, you still have a chance for 2030. To give you a headstart (and some insight into the recipe for an award-winning musical), we’ve asked RYA to tell us about the passions of musical theater fans…besides musical theater, of course.

Dad deserves something he really wants. So what’s on Dad’s list? We turned to RYA™ to see what fathers are more likely to be interested in than anyone else right now.

There’s a Catch-22 in horse betting (two if you count the horse by that name). The more popular the horse, the less it pays out if it wins. But what exactly makes a horse popular? In 2021, researchers at the University of Zurich published a study finding evidence that horses with fast-sounding names are bet on more. With no horses in this year’s Belmont Stakes lineup implying speed, we turned to RYA™ to see what other affinities might sway this year’s betters.

According to RYA, gays do love music videos. But if you ask a gay person what their favorite genre of music is the answer will likely be very different from how a bisexual or transgender person would answer that same question.

While Taylor has many love songs to-date, her fans are not necessarily looking for another romance-focused album. What could be next for her? RYA can tell you.