RYA™ was originally created for the purpose of developing world-class content and experiences by the advertising agency, Episode Four. Today RYA™ is an AI-powered tool that any marketer can use to create bigger and bolder ideas to engage their customers and prospects.
See how some of our clients have done just that.
Case Study 1:
Invesco QQQ
Target Audience: Affluent investors
RYA Insight: What are both affluent investors and financial advisors passionate about? Fine Dining / Celebrity Chefs- respectively, 55% and 30% more likely to be passionate about it than the general public.
The Idea: Recipe for Innovation, a series featuring world-class chefs like Jean-George Vongerichten, Kwame Onwuachi, and Kristen Kish creating dishes inspired by companies in the Invesco QQQ ETF. See more at tasteQQQ.com.
Case Study 2:
Charles Schwab Challenge
Target Audience: Golf fans
RYA Insight: Golf fans are also passionate about classic cars—67% more likely to be passionate about them than the general population.
The Idea: Rev up energy toward the Charles Schwab Challenge with a new kind of trophy—a custom ‘73 Dodge Challenger awarded to the first winner of the PGA golf tournament. This tradition has continued since 2020, with a one-of-a-kind vintage Power Wagon, a Firebird, a Bronco, a Stingray, and cars in the works for future events.
Case Study 3:
Windstar Cruises
Target Audience: Cruise lovers
RYA Insight: People who love cruises are 119% more likely to love maps and cartology.
The Idea: A global treasure hunt to win the trip of a lifetime—an all-expenses paid trip for two on a Windstar cruise. Participants hunted for letters and symbols across videos and assembled them to form a Google Plus code to reveal the location of the treasure.
