Better Insights in Just 3 Steps
Want to know what any audience—down to 0.5% of the US population—wants to buy, eat, play, see, watch, listen to, read, or experience? Ask RYA™. With proprietary data spanning 180+ genres and 20 actions, learn about your audience like never before.
Step 1:
Define Your Audience
Get specific with 23 demographic categories, your choice of a love-to-hate scale on any (or many) of RYA’s 180+ passion points, and 20+ behaviors to choose from.
Step 2:
Explore insights
We provide insights on any audience down to 0.5% of the U.S. Population.
Types of insights
Demographics
See how your audience stacks up against the general population (or another audience) across demographics like age, sex, income, race, job type, political affiliation, location, and more.
Passion Points (Genres)
See the genres your audience is most (or least) passionate about, with over 180 topics from acapella to zoology.
Behaviors (Actions)
What behaviors are you most likely to see from your audience? Learn about what they prefer doing with extra time and money—whether that’s honing a skill, taking a roadtrip, dining out, or one of RYA’s 20 options.
Step 3:
Share your insights
Download easy-to-digest charts and infographics to inspire your team’s thinking and make your insights more engaging.
