A Wake-Up Call Tech Hiring Managers Can’t Ignore
International Women’s Day isn’t just about recognition—it’s about action. And when it comes to tech, the gender gap isn’t closing fast enough.
Despite widespread support for diversity, too many hiring managers and decision-makers in tech still haven’t taken meaningful steps to hire, mentor, and invest in women in tech.
So we asked ourselves: What if we made the absence of women in tech impossible to ignore?
Girls Who Code didn’t come to us for an idea—we used RYA, our Creative AI platform, to explore what they could do proactively. We started with a simple brief:
Get decision-makers in tech who believe in diversity but haven’t taken action
To recognize the critical role Girls Who Code plays in closing the gender gap and take measurable steps to hire, mentor, and invest in women in tech
By demonstrating what the world looks like when women’s contributions are missing from technology
RYA’s response? A powerful cultural moment where technology and music intersect.
But why music? RYA uncovered a key insight: hiring managers in tech are 30% more likely to be interested in music videos and 13% more likely to spend their time listening to music. By tapping into their existing passions, we’re ensuring the message lands in a way that feels relevant, urgent, and impossible to ignore.
Just like the world of music, technology thrives on diverse voices. It’s time to bring them back.
Interested in learning more about RYA?
RYA™ is an AI-powered platform that generates both breadth and depth of divergent strategic and creative outputs to help marketers create radical yet acceptable content and experiences—more effective marketing—for any audience. Unlike other AI tools, RYA is the only platform that finds the balance between what is radical yet acceptable, ensuring that brands can break through while staying true to their values. It has learned from the best creative minds, extracting familiar formats and mechanics from genres and cultural actions, then mixing and matching them in unexpected ways to craft breakthrough ideas.
Or as we like to say, Radical, Yet Acceptable.
Sign up for beta access here.