Go For Olympic Pin-Trading Gold

Olympic pin trading (the lesser-known spectator Olympic sport) can get as competitive as the games themselves. The cooler your starting pins, the more leverage you’ll have for trades. So how do you make your pins stick out to other Olympic fans?

We created a RYA audience of people who were passionate about the Olympics to see what else they were passionate about. Then we segmented by generation to be even more specific with our fantasy pins. Below are our results.

We would definitely save some for ourselves and we’re pretty sure Olympic pin traders would, too.

RYA™ has been collecting data for the past several years with over 60,000 respondents so that we can tell you what any audience - down to 1% of the U.S. population - really wants to watch, read, shop, eat, play, see and experience across 180 genres and 20 actions.

These insights can help brands get in front of their audiences during key moments with the right content during the Olympic games this month. 

If you are interested in learning more, we’d love to give you a demo. Sign-up for beta access here.