Build the Perfect BBQ

There’s no better way to spend a summertime afternoon than a barbeque. Though it’s a pastime enjoyed by every generation, like everything else, their ideas of how to make it [perfect] don’t always align. RYA™ uses data to reveal specific interests and insights across ages to better understand how they prefer to party. 

So, what would a quintessential summertime BBQ look like for each generation? We asked RYA™ to show us.

RYA™ has been collecting data for the past several years with over 60,000 respondents so that we can tell you what any audience - down to 1% of the U.S. population - really wants to watch, read, shop, eat, play, see and experience across 180 genres and 20 actions. This data gives marketers and brands what they need to create content and experiences their audiences truly enjoy.

Sign up for beta access to RYA™and get full access to not only this data but tailor-made radical (yet acceptable) AI-generated executions and ideas.