A Game-Changing Idea for The Big Game

Super Bowl weekend isn’t just about touchdowns and halftime shows. It’s about influence. It’s about attention. So what if we could use that spotlight for good? Specifically, to support the ACLU.

The ACLU didn’t come to us for an idea—we used RYA, our Creative AI platform to explore what they could do proactively. We started with a simple brief:

Get: Superbowl party hosters 

To: Donate to the ACLU 

By: Showcasing how donating to the ACLU can help you be someone's lifeline

When tasked with developing a concept for the ACLU during Super Bowl weekend, RYA delivered. 

About RYA: 

RYA™ is an AI-powered platform that generates both breadth and depth of divergent strategic and creative outputs to help marketers create radical yet acceptable content and experiences—more effective marketing—for any audience. Unlike other AI tools, RYA is the only platform that finds the balance between what is radical yet acceptable, ensuring that brands can break through while staying true to their values. It has learned from the best creative minds, extracting familiar formats and mechanics from genres and cultural actions, then mixing and matching them in unexpected ways to craft breakthrough ideas.

Or as we like to say, Radical, Yet Acceptable.

Interested in learning more about RYA? Sign up for beta access here.