Dad deserves something he really wants. So what’s on Dad’s list? We turned to RYA™ to see what fathers are more likely to be interested in than anyone else right now.

There’s a Catch-22 in horse betting (two if you count the horse by that name). The more popular the horse, the less it pays out if it wins. But what exactly makes a horse popular? In 2021, researchers at the University of Zurich published a study finding evidence that horses with fast-sounding names are bet on more. With no horses in this year’s Belmont Stakes lineup implying speed, we turned to RYA™ to see what other affinities might sway this year’s betters.

According to RYA, gays do love music videos. But if you ask a gay person what their favorite genre of music is the answer will likely be very different from how a bisexual or transgender person would answer that same question.

While Taylor has many love songs to-date, her fans are not necessarily looking for another romance-focused album. What could be next for her? RYA can tell you.

Wine drinkers come with their fair share of stereotypes, which are often perpetuated by memes circulating on social media. The haggard mom drinking a big glass of “juice in her sippy cup” at the end of a long day with her little ones or the drink of choice for the rich and sophisticated. But who are they really? In honor of National Wine Day, we peeled back the layers to uncover the (unexpected) truth.

Wonder how veterans spend their time (and money) after they hang up their uniform? We asked RYA™, which uses proprietary data to not only reveal what veterans are more likely to be passionate about than others, but even pinpoint details between ages and other demographics.

When we look at people who love Astronomy versus those who love Astrology what do we find? It turns out that RYA can confirm what the memes have always told us – Astronomers and Astrologists are worlds apart.

The brand-creative agency groove is set so deeply that it’s hard to not think about the strategic and ideation process in the same way. It turns out RYA is regrooving the creative process entirely.

Not sure what to get Mom for Mother’s Day this year? RYA™ has data on what Mom really wants to spend her extra money or free time on and it’s not flowers or another crowded brunch.

There is a raging debate about whether a machine – particularly an artificially intelligent machine – can be as creative as humans. Regurgitating information from the internet is one thing, but can AI really understand the context needed for creative work and create things that are engaging or entertaining? By using a proprietary dataset representing the US population and a decade’s worth of creative ideas, we believe RYA has crossed into that frontier.

The secret to achieving a work/life balance is all about how you manage your time between work and the personal things that you enjoy. If you weren’t working - what would you prefer to spend your time doing?

It was a confluence of three things that came together late in 2023 that made me think that we – our creative agency Episode Four – had found something great and potentially game-changing.

If you ask anyone what they’d like more of the answer is typically one of two things: more time or money. But if you had extra time or money to spend, how would you spend it? Both the Middle and Upper class are more likely to want to spend it on golf.