What different generations say they’d rather be doing than working

The secret to achieving a work/life balance is all about how you manage your time between work and the personal things that you enjoy. If you weren’t working - what would you prefer to spend your time doing?

We asked RYA™ this question to see what each generation would say.

RYA™ is a proprietary and living data set that surveys 1,000 new respondents in the U.S. every week asking a simple question - if you had extra time or money to spend in your day, how would you spend it? We’ve been collecting the answer to this question for the past decade and can tell you what any audience would like to watch, listen to, read, attend, experience, eat or do across 180 genres and 20 actions. 

By understanding what people would rather be doing with their time and money, marketers can create content and experiences that their audiences truly care about. Sign up for beta access to RYA™ to get full access to not only this data but also AI generated radical, yet acceptable creative ideas based on this data.