Wonder how veterans spend their time (and money) after they hang up their uniform? We asked RYA™, which uses proprietary data to not only reveal what veterans are more likely to be passionate about than others but even pinpoint details between ages and other demographics.

While they share a love to serve their country, the generational divide between younger and older veterans comes through in more ways than just where they deployed. While veterans 45 and older trend more towards hobbyists, taking interest in aviation, target sports and other hands-on enjoyment; younger veterans have an appetite for vegetables and drama with a passion for vegetarian/vegan foods, telenovelas and extreme sports.

See what else our veterans like to do with their well-earned free time and money.

RYA™ uses years of proprietary data to tell you what any audience - down to 1% of the U.S. population - really wants to watch, read, shop, eat, play, see and experience across 180 genres and 20 actions. To experience how this data can elevate your brands marketing and communication, sign-up for beta access here and we’ll give you a demo.