Unless you were nominated for a 2024 Tony Award, the door has closed for your opportunity to win one. But if you get started writing your magnum opus today, you still have a chance for 2030. To give you a headstart (and some insight into the recipe for an award-winning musical), we’ve asked RYA to tell us about the passions of musical theater fans…besides musical theater, of course. The show practically writes itself!

RYA collects new data every week to understand how people prefer to spend their extra time and money. With over 60,000 respondents, RYA can tell you what any audience is truly passionate about - down to 1% of the U.S. population.

If you are interested in learning more, sign up for beta access.