RYA™ has the inside scoop on what shoppers at every age will be adding to their cart today. The data reveals what consumers are interested in as well as what they are more likely to be passionate about than anyone else. See our 2024 RYA™ Prime predictions below.

RYA™ has been collecting data for the past several years with over 60,000 respondents so that we can tell you what any audience - down to 1% of the U.S. population - really wants to watch, read, shop, eat, play, see and experience across 180 genres and 20 actions.

If you are interested in learning more, we’d love to give you a demo. Sign-up for beta access here.