According to RYA™, gays love music videos. But if you ask a gay person what their favorite genre of music is the answer will likely be very different from how a bisexual or transgender person would answer that same question.

June is when America celebrates pride for all LGBTQ+ individuals. However, even the acronym itself lumps those who identify as lesbians, gays, bisexual, transgender, queer or questioning into one group.

So we asked RYA™ what each respective member of the LGBTQ+ community is more likely to be passionate about than anyone else. The answers may surprise you.

RYA™ collects new data every week to understand how people prefer to spend their extra time and money. With over 60,000 respondents, RYA™ can tell you what any audience is truly passionate about - down to 1% of the U.S. population.

To learn more about LGBTQ+ or any audience, sign-up for beta access here and we’ll give you a demo.