Fantasy sports are no longer just for the boys. According to RYA™, of nearly 2,500 respondents who are passionate about fantasy sports, over 28% were female! The number has increased over the past several years as reported by the Fantasy Sports & Gaming Association. 

Women who are into fantasy sports are:

• Between the ages of 25-44 (57% more likely)

• Work in HR roles (133% more likely)

• Democrats (23% more likely)

If fantasy leagues want to capitalize on women’s growing excitement, they should look at other interests that they have, aside from fantasy sports. So what else are Female Fantasy Sports Fans passionate about?

RYA™ has been collecting weekly data for the past several years, accruing over 70,000 American respondents. We can tell you what any audience—down to 1% of the U.S. population—really wants to watch, listen to, read, buy, eat, play, see and experience.

These insights can help brands create more meaningful content and experiences for their desired audiences.

Interested in learning more? Sign-up for beta access and a demo here.