If you want to impress dad this Father’s Day, you may want to consider NOT gifting the typical go-to gifts like socks, ties, or something golf related. Dad deserves something he really wants. So what’s on Dad’s list? We turned to RYA™ to see what fathers are more likely to be interested in than anyone else right now.

RYA™ has been collecting years worth of proprietary survey data – with 1,000 new responses a week - to answer one simple question. What do people like to spend their time and money on? The data collected can tell you what any audience, down to 1% of the U.S. population - is passionate about watching, seeing, eating, reading, listening to, experiencing or attending.

While Dads are more likely to be passionate about Fantasy Football, Stand-up Comedy, Games, and Road trips, RYA™ can also tell you what they are least likely to be passionate about.

If we compare and contrast Dads to the general population, here’s what they are least passionate about:

• Beauty / Makeovers

• Picnics

• Fashion

• Vegetarian / Vegan food

So we wouldn’t advise getting Dad anything fashion or beauty related and rather than a picnic, we’d suggest a Father’s Day BBQ with lots of meaty options.

If you are interested in learning more about RYA™, sign up for beta access and we will give you a demo.